Posted by Uong Jowo
Saturday, February 01, 2014
0
Now a group in South Florida is using the concept of product placement to market Miami. In this case, the product is the city itself.

The films, collectively called the Reel Miami Project, will be marketed online and through social media with the goal of promoting tourism.
Films for Miami Beach and Wynwood were released this week, with films featuring South Beach, Downtown Miami, Coral Gables and the Everglades set to follow.
Bacardi, the liquor company whose U.S. headquarters is located in Miami, is providing some of the financial backing. Each film will feature the company's signature rum, along with local business partners like hotels, restaurants and bars.
But because the movies tell a story and attempt to engage viewers the way a narrative film might, without a straightforward "buy this" or "visit us" message, creator and producer Frank Kelly says the project is more movie than ad. The focus is on storytelling, not story-selling. The brands, he says, are shown in a way that seems natural.
Read more: http://www.thestarphoenix.com

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- Uong Jowo
- Uong Jowo was Born In Surabaya, March 1971. I'm A Blogger Templates Designer and a Converter Wp Themes to Blogger Template.
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